Legacy Parks Foundation and Smallball Media, a technology company focused on driving digital engagement in new ways, jointly announced the launch of a digital emoji sticker pack that encourages peer-to-peer sharing via messaging applications. Legacy Parks is one of the first in the U.S. to utilize emoji stickers to drive engagement.
The Legacy Parks emojis depict activities including fly fishing, biking, running, hiking and more, allowing users to share their love of the outdoors with their friends and family while communicating in a visual manner.
“With more than 45 billion messages being exchanged each day in the U.S., we know the way people communicate is changing,” said Carol Evans, executive director of Legacy Parks Foundation. “This is a way for people to share their outdoor experiences while increasing awareness and encouraging others to take advantage of the beautiful outdoor spaces available to us.”
Local tech startup Smallball Media—founded by Knoxville native and social entrepreneur, Kim Wood—created the emoji sticker app for Legacy Parks. Smallball Media itself is doing its part to support the East Tennessee region by returning its net profits to other nonprofit organizations in the region.
“Legacy Parks Foundation is a wonderful asset and helps to promote and showcase the natural beauty of our region to the world,” noted Kim Wood, founder of Smallball. “Organizations and brands are now faced with the challenge of reaching diverse audiences across various platforms, apps and social mediums. Sticker packs and emojis aren’t just fun, they can be leveraged as a powerful tool that can be integrated into an overall marketing strategy.”
The Legacy Parks Foundation emoji keyboard allows the foundation to take advantage of the growing market for unique communication tools which can be used to build connection and community among users with shared passions and interests. “You can support our local parks by sharing our branded stickers,” said Evans. “Simply search ‘Legacy Parks emojis’ on the app store to start sharing.”